Founded by people who
live for it.

We're climbers, skiers, surfers, founders, and builders. People who chase first light on the mountain and still ship by Monday. The outdoors is where we reset. The work is where we go deep. Both demand the same thing: clean, long-lasting energy you can rely on.

We couldn't find it. Coffee gets you twitchy. Energy drinks feel like a chemistry set. Most bars are sugar in a wrapper. So we built what we wanted ourselves — 150mg of caffeine from Yerba Mate baked into a real-food bar that tastes like something worth eating.

Yerba Mate has fueled gauchos, athletes, and deep-work obsessives for centuries. Its caffeine comes alongside theobromine and theophylline — a smoother, longer lift than coffee. No spike. No crash. Just a steady current of focus that lasts as long as you need it to.

Three flavors. Real ingredients. Built for the pre-dawn start, the long approach, the afternoon wall — and the deep-work block right after.